Now a days, the market of the Smartphone is increasing very fast. In this fastest growing market, Apple Inc is stepping up its push into India. Their first target is TV advertising operations.
Apple’s biggest Challenges:
The price rate of Apple is too high compared to other companies. So, India is giving low priority to Apple then China. Due to this reason, Apple provides low power in India than China.
But now, Apple wants to increase 93% sale of its I-Phone in India in April-June. The growth of China is 87%. Though, Apple has just 2% share of India’s smartphone market. Samsung Electronics from South Korean has around one-third of volume sales with its range of Android phones.
Jaideep Mehta, managing director for India and South Asia at tech research firm IDC said, “Apple is consciously expanding its sell in India and pushing its products aggressively. The marketing spend too is a part of that.” He also told that “Apple is an ambition brand. They will have to balance their volume push with that to get growth.”
Industry sources said, Apple has also brought in a new senior executive to take charge wholly of the Indian market, and has placed advertisements for a policy adviser to help it work with New Delhi’s bureaucracy. The company refused to comment on its India strategy.
That could be tough in a market where you can buy around eight basic level smartphones for the upwards of Rs 50,000 ($785) price of a new I-Phone.
As per the news, Apple offers financing schemes where buyers of its latest iPhone 6 can pay in monthly installments. Apple has also launched Apple Music, a cloud-based music streaming service, for just Rs 120 ($1.88) a month in India. This price is a fifth of the price in the United States.
This is not the first time that Apple is offering scheme in India. The company has offered easy financing schemes in India before of this, but retailers say that they focused less on operations and marketing. So, Apple is now more seriously targeting the market.
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